This course covers various types of events, including public events, entertainment events, private bookings, seminars, and exhibitions. It also explores the event business model managed by a hotel's Banquet Department (which specializes in event and banquet services) along with the core product characteristics of these event types.Students will study sales promotion tools, event marketing organization, and their practical applications. The course analyzes methods for selling event products and services, focusing on job descriptions, as well as the essential qualities and skills required for sales staff. Through real-world scenarios involving direct transactions or third-party sales channels for both individual and group clients, students will gain practical insights to develop their own professional sales skills.