Business research methods help students identify business-related issues in different industries and propose solutions to the problem. The subject will equip students with basic knowledge about research ideas, research designs, research methods, collecting data, analyzing data, and reporting research results. The subject is designed for management students studying at the end of the 2nd year and/or the 3rd year. The subject provides the foundational knowledge, and essential skills for the student to carry out applied research work before graduation independently. In addition, students are also provided with knowledge of basic academic research to carry out essential research works in business administration.
The course relates to previous subjects such as Management, Applied Statistics in Business and Management, Strategic Marketing for Managers, Organizational Behavior, and Human Resource Management.