Business research
methods help students identify business-related issues in different industries
and propose solutions to the problem. The subject will equip students with
basic knowledge about research ideas, research designs, research methods,
collecting data, analyzing data, and reporting research results. The subject is
designed for management students studying at the end of the 2nd year and/or the
3rd year. The subject provides the foundational knowledge, essential skills for
the student to carry out an applied research work before graduation
independently. In addition, students are also provided with knowledge of basic
academic research to carry out essential research works in business
administration.
The course relates to previous subjects such as Management,
Applied Statistics in Business and Management, Strategic Marketing for Managers,
Organizational Behavior, Human Resource Management.