In the last decade or so, marketing has moved from traditional practice to the digital realm

where technology now drives many decisions in marketing strategy. It is now even more

important that all types of organizations are able to deliver the right message, to the right people,

at the right time. Digital marketing is often closely linked to the internet as the primary channel

of contact and where success is measured via mobile and social media marketing.

This unit will teach students the principles of digital marketing so they understand the key

frameworks of digital marketing technology and are able to apply marketing strategies to target

tech savvy consumers.