Digital marketing is an interesting aspect of marketing implementation in the modern era, thanks to the strong development of the Internet and digital media. The course focuses on 3 main contents: (1) providing basic concepts of digital marketing, the importance of digital marketing in efforts to increase the efficiency of the organization's operations; (2) Planning and implementing marketing strategies, marketing communication channels (search engine optimization, search ads, email marketing, social marketing, ...). (3) Evaluating and improving the effectiveness of marketing activities.