25D1TOU51501201 - Ứng dụng điện toán trong du lịch (SAT)

This course provides students with a comprehensive introduction to information systems in the tourism industry, including the underlying infrastructure of telecommunications and internet networks. Emphasis is placed on understanding how these components interconnect and operate within the broader context of tourism business systems. Students will explore key concepts in e-commerce and digital strategy as applied to the contemporary cruise and travel sectors. Through hands-on engagement with digital platforms, mobile applications, global reservation systems, and web content management tools, students will learn how information technology is integrated into core business functions—such as human resource management, marketing, sales, customer relationship management, and security systems. The course further equips students with practical experience in creating and enhancing travel websites, incorporating AI-powered chatbots for customer interaction, and leveraging data-driven decision-making tools to improve user experience and operational efficiency.