This course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel.

Understand the characteristics of e-commerce. Understand and evaluate e-commerce business models (B2C, B2B, C2C, B2B2C ...). Itro some of technological foundation in e-commerce, business concepts and social issues in e-commerce. Evaluate and select e-commerce business models through real-life situations: online retail and services, online auctions, information portals, ...