This course provides basic knowledge of mass communication, analysis and guidance on applying traditional and modern communication tools, designing effective communication campaigns/programs, explaining the requirements and ethical view to become an effective communicator. The course also aims to train students' skills in the profession such as: teamwork skills, communication skills, time management skills, and organizing skills. At the same time, nurture students' interest in the field of study, especially communication in the digital environment. This module is related to other subjects such as: Integrated Communications, Storytelling, Project 4: Digital media strategies and campaigns, Emmerging media and communication.