Principles of Marketing is an introductory marketing course aimed at students commencing the Bachelor of Business (Marketing) or students from other courses who have not previously studied marketing. It is a core course for the Bachelor of Business (Marketing). Principles of Marketing is a prerequisite for all other marketing courses.

Principles of Marketing provides an overview of the marketing process, and how it works within the business context. The aim is to introduce to you the important concepts underpinning the marketing process and the practical tools used by marketers to implement marketing strategies. The course will introduce to you the importance of marketing philosophy to future business viability and how each person in an organization can contribute to the marketing process.

For marketing students, Principles of Marketing offers a preview of many of the important marketing courses you will by studying throughout your course and will provide you with the basic concepts and tools with which to explore the more specialized marketing courses that follow. It leads into Advanced Marketing Concepts and Applications, where specific topics and skills are developed further. 

For all other students, Principles of Marketing offers insights into the field of marketing, putting into context the role of marketing in an organization, and how you may interface with marketing in your role.

The course is based on both the theory and practice of marketing. Throughout teaching sessions and assessment tasks you will be encouraged to apply the theoretical learning to real world practices.